askingcanadians.com

project:

Rebranding and redesign of Asking Canadians — an online marketing research panel.

The panel is a chance for Canadians to influence the development of products and sevices, and its members cite this opportunity as a major factor for joining. To highlight the opportunity to voice one’s opinion, we used images of lapel buttons, with various proclamations.

project responsibilities:

• Art direction;
• Graphic design and production;
• Lapel buttons — copy and concepts, in collaboration with freelance writer;
• Supervising in-house Flash programmer;
• Supervising HTML developer;
• Site testing and Q/A;