CNMA.ca

project:

Online marketing campaign and supporting web site for the Canadian New Media Awards.

The campaign used an important demographic insight into the audience: that they are all huge nerds. But the word no longer means what it once did: today’s nerds are smart, hip, highly accomplished people, often with the best outfits and downloads.

The awards were promoted through a combination of emails, advertising and social media (i.e. Facebook), emphasizing this fact.

project responsibilities

• Art direction;
• Graphic design and production;
• Copywriting;
• HTML development;
• Flash animation;