ferrerorocher.ca

project:

One of the goals for the Ferrero Rocher website is to encourage visitors to spend more time with the brand, by offering them access to a premium lifestyle section. The section contains articles on fashion, party planning, holiday gift ideas and decor. The illustrations are part of that section’s layout.

The art direction of the site is based on the ancient Greek and Roman myths, and ties in with an overall brand campaign. These particular illustrations echo the designs often found on vases and urns.

project responsibilities:

• Art direction of illustrations and animated sequences;
• Illustration development;
• Storyboarding and implementing interactive behaviours;
• Supervision of intern production designer;
• XML article library and PDF production;