RBCp2p.com

project:

Website for the RBC p2p program. “P2p” stands for “peer-to-peer”, in a nod to online music and movie sharing networks.

RBC wanted to get to know their younger markets, while helping them get to know finance. Our team came up with the online brand for the program.

The website uses the language and concepts of social media, and features student bloggers who answer questions about money from their fellow students.

project responsibilities:

• Art direction;
• Graphic design and production;
• Developing program name;
• Copywriting in collaboration with freelance writer;
• Site testing and Q/A;