ferrerorocher.ca

project:

One of the goals for the Ferrero Rocher website is to encourage visitors to spend more time with the brand, by offering them access to a premium lifestyle section. The section contains articles on fashion, party planning, holiday gift ideas and decor. The illustrations are part of that section’s layout.

The art direction of the site is based on the ancient Greek and Roman myths, and ties in with an overall brand campaign. These particular illustrations echo the designs often found on vases and urns.

project responsibilities:

• Art direction of illustrations and animated sequences;
• Illustration development;
• Storyboarding and implementing interactive behaviours;
• Supervision of intern production designer;
• XML article library and PDF production;

wonderbread.ca

project:

This website represents the Wonder+ brand, encompassing several products in the iconic WonderBread line. Wonder+ is a brand focused on two things: kids and a healthy diet. Wonder+ partners with the Olympics committee, builds playgrounds and offers busy parents a line of healthy and quick recipes. The goal of this site was to make all these aspects of the brand visible and accessible to both the kids and the parents.

project responsibilities:

• Art direction for the site look and feel;
• Development the layout of key pages and animation;
• Photoshop, HTML and Flash production
• Storyboarding and implementing interactive behaviours;

still

• Oil on plywood;
• 2009;
• CAN$150.00;

still

• Oil on plywood;
• 2009;
• CAN$350.00;

clean

• Oil on canvas;
• 2009;
• CAN$475.00;

starfish

• Graphite and colour pencil on Stonehenge paper;
• 2008;
• 51″ x 14.5″ (130cm x 37cm);

RBCp2p.com

project:

Website for the RBC p2p program. “P2p” stands for “peer-to-peer”, in a nod to online music and movie sharing networks.

RBC wanted to get to know their younger markets, while helping them get to know finance. Our team came up with the online brand for the program.

The website uses the language and concepts of social media, and features student bloggers who answer questions about money from their fellow students.

project responsibilities:

• Art direction;
• Graphic design and production;
• Developing program name;
• Copywriting in collaboration with freelance writer;
• Site testing and Q/A;

CNMA.ca

project:

Online marketing campaign and supporting web site for the Canadian New Media Awards.

The campaign used an important demographic insight into the audience: that they are all huge nerds. But the word no longer means what it once did: today’s nerds are smart, hip, highly accomplished people, often with the best outfits and downloads.

The awards were promoted through a combination of emails, advertising and social media (i.e. Facebook), emphasizing this fact.

project responsibilities

• Art direction;
• Graphic design and production;
• Copywriting;
• HTML development;
• Flash animation;